Friday 12 August 2011

It started with a tweet...

Well, a Twitter direct message actually. Then it was a LinkedIn note, an SMS and finally a good old-fashioned (already; I know) email.

Nowadays, we traverse the digital waters with ease. Conversations move seamlessly from one medium to another. Facebook have embraced this trend, and found an excellent trick to keep disengaged users from lazily ignoring their persistent friends: what starts as an IM quickly becomes a Facebook inbox message (which, incidentally, you get notified about in your email inbox. Possibly as part of a digest [aside: interesting approach. Are their open/delivery rates that low?]).

But do we really remain constant across the channels? We tolerate mindless nonsense from certain TV networks, whilst from others we demand high-quality entertainment. Do we, in turn, change our expectations when we find ourselves participating in digital channel surfing?

- Flick: Email is for keeps. Even the most fervent of archivers will find each most recent email most likely contains a lengthy chain of correspondence. As such, are we more careful about email content?
- Flick: Interactive messaging, on the other hand, is erased once we sign off (storing logs is of course possible but, I'd wager, uncommon). Are we less discerning? More abrupt? Do we stutter our way through, asking short-fire questions rather than exchanging detailed news (the very nature of IM is that it has to follow a Q&A approach, else it quickly stalls)?
- Flick: But king still is the SMS. It might as well stand for "See Me Soon", so incessant is its cry. We'll attend to a text before any other medium, I believe, simply because it's the demanding child in the room - and, luckily, the one that's easiest to appease. It's not the right framework for a lengthy reply; the little beep is always welcome as it explains to everyone around that we're really rather popular; and the social contract is such that a simple answer is perfectly acceptable. No further questions, your Honour.

I wonder if Facebook's new fluid treatment of chats / messages will make a difference to how we "chat", knowing that it's no longer just a throwaway line. "Oi, are you there?" isn't quite such a friendly welcome in an inbox, so will we start crafting our introductions? Or possibly not bother with those long-lost friends who deserve a proper first paragraph if we're pretty certain we're not going to catch them there and then?

I'd love to see the stats. I'd love to see if messaging has increased as a result of false-start "chats" being transported into the inbox, or if the fleeting greetings are in fact ignored as being pithy and temporal - and consequently, deletable.

I'm a big fan of email, but believe Facebook chat windows will remain just that: real-time conversation openers that quite simply aren't designed to be conducted with lengthy delays. If I'm going to email someone, it'll be because that's the approach I've chosen beforehand. The method will dictate the medium - not the other way round.

Anyway; it's just gone 9am in the UK. I'm off to see who's on Facebook...


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